Adidas Strategic Business Plan - 6813 Words

STRATEGIC BUSINESS PLAN Daniel Patrick Carl Ross Premtim Kryeziu Jhad Hindi Table of Contents Executive Summary 3 Introduction to Adidas 3 Mission Statement 4 Corporate Vision 5 Management Structure 5 Executive Board 5 Members of the Executive Board 5 Supervisory Board 7 Members of the Supervisory Board 7 Committees of the Supervisory Board 11 Organizational Flowchart 13 Issues facing the organization 14 Six Forces Analysis 14 Rivalries: 14 Substitutes: 14 New Entrants: 14 Customers bargaining power: 15 Suppliers bargaining power: 15 Complements: 15 SWOT Analysis 16 Strengths 16 Weaknesses 16 Opportunities 16 Threats 16 Current Past Strategies 16 Future Action Plan 18 Work to Rebrand Reebok Image: 18 Focus†¦show more content†¦In 1997, adidas merged with skiing equipment maker Salomon and later on in 2001, Herbert Hainer became head of adidas Group. To gain a greater market share and penetration in the U.S. market and better its operations, adidas acquired Reebok International Ltd., makers of Reebok shoes, in 2006. Today, adidas continues its rich heritage of harnessing technology to make some of the best shoes. The company employs over 31,000 people around the world with more than 2,600 employees at the company headquarters in Herzogenaurach, Germany. Many of the company’s most innovative products such as the adidas 1 are designed at research centers in Portland, Ore., and Scheinfeld, Germany. Mission Statement The Adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. We are consumer focused  » and therefore we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value. We are innovation and design leaders  » who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. We are a global organization  » that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders. We areShow MoreRelatedAdidas : A Competitive Company1522 Words   |  7 PagesCompany Overview Adidas was registered as a company Germany, 1949. They are a multinational corporation now that produces sports clothing, casual clothing, sports gear, and accessories. Adidas are a holding company which means that they own other companies. The companies that are under Adidas groups are Reebok Sportswear Company, Taylor Made-Adidas Golf Company, Rockport Company, and CCM-Hockey. Each of these Companies under Adidas Company produces different or some similar materials for sale. 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